Committee Tags in Mailchimp — Staff Guide
Every committee now has its own tag in Mailchimp that stays in sync with Novi automatically — so you can email any committee accurately, without hand-managing lists.
What this is
We've connected our committee rosters in Novi to Mailchimp. Each committee is represented by a single tag on its members' Mailchimp contacts. A background automation refreshes these tags every night: it adds the tag to current committee members and removes it from anyone who has rolled off. No more manual tagging, and no more guessing whether a list is current.
The short version: To email a committee, send to its tag. The tag is always up to date because it mirrors Novi. You don't have to maintain it.
The three tag families
Every tag is "namespaced" with a prefix so it's instantly recognizable and sorts together in Mailchimp's tag list.
cmte:— Committees & Task Forces. Standing committees and task forces. Example:cmte:wellbeing-committeereglead:— Regional Leadership. Regional chairs and leadership groups. Example:reglead:long-islandebinvite:— Invite to Board. Groups invited to the Board. Example:ebinvite:colleges
How it stays accurate
Novi is the source of truth. Membership comes straight from each committee's roster in Novi.
It runs nightly. Tags are reconciled once a day — additions and removals.
Matching is by member ID, not email. If someone changes their email, their committee tags still follow them correctly.
Only committee tags are touched. The automation owns the
cmte:,reglead:, andebinvite:tags and never alters any of your other tags.
⚠️ Please don't hand-edit these tags. If you manually add or remove a cmte: / reglead: / ebinvite: tag in Mailchimp, the nightly sync will undo it. To change who carries a committee tag, update that person's committee membership in Novi — the tag will follow within a day.
Primer: emailing a committee with its tag
In Mailchimp a tag behaves like a ready-made group. There are two easy ways to send to one.
Option A — Send straight to a tag (fastest)
In Mailchimp, open Audience → All contacts, then click Tags (under Manage contacts).
Find the committee's tag in the list — they're grouped by prefix, so all
cmte:,reglead:, andebinvite:tags sit together alphabetically.Click the tag's drop-down menu and choose Send an email. Mailchimp starts a campaign already addressed to everyone who carries that tag.
Write and send as usual.
Option B — Build a segment (reusable, more control)
Click Create → Email → Regular.
In the To section, click Add recipients and choose the Novi AMS audience.
Choose Segment or Tag, then New segment.
Set the condition to Tags → is tagged → and pick the committee tag (e.g.
cmte:peer-review).To target several committees at once, add more tag conditions and set the match to "any." For example, choosing every
reglead:tag gives you all regional leaders in one send.Save the segment (give it a friendly name if you'll reuse it), then finish and send.
Tip: Because each family shares a prefix, the tags line up together in the tag list — making it quick to grab a single committee or to assemble a segment from several related groups.
Good to know
Someone missing a tag? First check whether they're on that committee's roster in Novi and whether they exist as a contact in Mailchimp. The sync can only tag people who are in both.
Some groups aren't synced on purpose. A committee with no tag assigned (for example, purely internal or engagement groups) is intentionally excluded and won't appear as a tag.
New committee? It gets a tag once it's set up in our committee registry with a tag name — then the nightly sync picks it up automatically.
Full tag reference
Committee | Type | Mailchimp tag |
Animal Welfare/Shelter/NFP | cmte |
|
Awards and Recognition | cmte |
|
Budget and Finance | cmte |
|
Capital District | reglead |
|
Catskill Mountain | reglead |
|
Central New York | reglead |
|
Colleges | ebinvite |
|
Committee for Leadership Advancement | cmte |
|
Diversity Equity and Inclusion | cmte |
|
Education Committee | cmte |
|
Empire State CAO Liaison | cmte |
|
Equine Advisory Council | cmte |
|
Executive Board | cmte |
|
Finger Lakes | reglead |
|
Genesee Valley | reglead |
|
Government Relations | cmte |
|
Hudson Valley | reglead |
|
Integrative Medicine | cmte |
|
Leadership Development | cmte |
|
Legal | ebinvite |
|
Long Island | reglead |
|
LVT Committee | cmte |
|
Management Relations Committee | cmte |
|
Membership and Marketing | cmte |
|
New York City | reglead |
|
Northern New York | reglead |
|
NYS DoH Antimicrobial Task Force | cmte |
|
NYS Veterinary Conference | cmte |
|
NYS-VC Advisory Council | cmte |
|
One Health Task Force | cmte |
|
Peer Review | cmte |
|
Practice Ownership Task Force | cmte |
|
President's Council | cmte |
|
Production Animal Committee | cmte |
|
Program CE Approval | cmte |
|
Regional Chairs/Presidents — Manual Entry | reglead |
|
Regional Engagement Task Force | cmte |
|
Southern Tier | reglead |
|
Strategic Planning Task Force | cmte |
|
VCPR Task Force | cmte |
|
Veterinary Care Fund | cmte |
|
Veterinary Political Education Committee | cmte |
|
Wellbeing Committee | cmte |
|
Westchester/Rockland | reglead |
|
Western New York | reglead |
|
Questions about the committee tag sync? Contact Tim Atkinson. Tags are refreshed automatically each night from Novi — to change who's in a committee, update the roster in Novi.